Let’s talk ↗
STRATEGIC CREATIVE PARTNER · KENTUCKY & BEYOND

MORE IMAGINATION.
LESS SAME.

Bring us the problem.
We’ll find the idea.

Clear direction. Distinctive brands, websites and campaigns. From Somerset, Kentucky. Built around your business.

20+ years across the U.S. & UK · Global (London) · iHeartMedia

SUNLINE STAYS / HOSPITALITY / PROJECT PHOTOGRAPHY
CENTRAL KENTUCKY HOME & LAWN / WEBSITE
SUNLINE STAYS / WEBSITE
FARMERS MARKET / WEBSITE
QUEEN CITY / WEBSITE
MMF / MUSIC + IDENTITY / CAREER WORK
BAXTER’S COFFEE / SCENIC ROUTE / CONCEPT BOARD
BAXTER’S COFFEE / BEAN AROUND / CONCEPT BOARD
HEFFELFINGER TREE FARM / BRAND IDENTITY
B & B Barnwood logo
B & B Barnwood
Bluegrass Juice Company logo
Bluegrass Juice Company
Goldenrod Financial Planning logo
Goldenrod Financial Planning
West Cabinet logo
West Cabinet
Tohill Dentistry logo
Tohill Dentistry
Saint Patrick logo
Saint Patrick
Shine House logo
Shine House
Karmahub logo
Karmahub
Heffelfinger Tree Farm logo
Heffelfinger Tree Farm
LLOYDSPHARMACY / OUTDOOR CONCEPT
LCDHD / COVID CAMPAIGN / BILLBOARD
LCDHD coordinated campaign and social creative
FARMERS MARKET / BILLBOARD
CAPITAL / CAMPAIGN CONCEPT
CAPITAL / SUMMERTIME BALL / CAREER CONCEPT
SUMMERTIME
BALL. CAREER PORTFOLIO / TEAM WORK
CHAIR COLLECTION / HANDMADE + ILLUSTRATION
PETER PAN CHAIR / SELF-INITIATED
ALICE IN WONDERLAND / ORIGINAL CHAIR ILLUSTRATION
Shirer, founder and creative lead of SUPERFAB
SUPERFAB DIGITAL

Your strategic creative partner.

Brand thinking, websites and campaigns for ambitious, owner-led businesses.

Kentucky-based. Working everywhere.

SUNLINE STAYS / WEBSITE + HOSPITALITY
All project stories ↗
SCROLL FOR A DIFFERENT PERSPECTIVE ↓
Sunline Stays living room with green sofa, fish artwork and lake views
A place with a point of view.
A parent and child laughing over a book at Sunsetter
Room for little moments.
Guests relaxing on a floating lounge on Lake Cumberland
A different kind of escape.
Sunline Stays yellow living room with orange sofa and lake views
Good days. Together.
SUNLINE STAYS / FEATURED PROJECT A DIFFERENT KIND OF ESCAPE.

IDEAS for DAYS.

A place with a point of view.

01 / 04 Scroll to explore · Photography by Meredith Frye
Explore Sunline Stays ↗
GOOD DESIGN. GOOD COMPANY.
“There is nothing cookie cutter about her work, and we still love the pieces she created for us a few years back.”
Tiffany Finley Master Musicians Festival · Google review excerpt
See the work behind the words

THE SAME STUDIO.
Never the same story.

01 / 03
Lifeline Homecare brochure and campaign collateral designed by SUPERFAB, shown together in a presentation mockup

Lifeline Homecare

A trusted home care provider dedicated to helping people age in place.
Sunline Stays floating homes on the water at Lake Cumberland, Kentucky

Sunline Stays

How do you help guests picture a stay on the water? Connect the character of the homes with the way people discover them.
Lake Cumberland Farmers Market website design and event booking

Lake Cumberland Farmers Market

A community market with more to offer. A welcoming identity and website put event information and reservations within reach.
Three Sparkle Clean team members with their cleaning equipment

Sparkle Clean

Make cleaning feel fun. Make choosing help feel easy. A playful website built around clear services and a direct enquiry path.
Queen City Specialty Tax Services website hero image

Queen City Specialty Tax Services

Bring personality and a clear direction to a specialist service website.
LCDHD illustrated public health campaign

LCDHD

Ten counties. Two languages. One message people would actually stop for. A campaign directed across social, outdoor, print and video.

Choose a project. Explore the thinking.

INDEPENDENT DESIGN. EXPERIENCE SINCE 1999.

Some partnerships last decades. Our work with Lake Cumberland Endodontics began in 2004. Explore the partnership

FLOATHOUZZ / A CREATIVE PARTNERSHIP

Connected.
By design.

The FLOATHOUZZ identity at work—in print, at boat shows and across campaigns.

FLOATHOUZZ gatefold brochure showing coordinated photography, branding and ownership information Explore the project ↗

A story worth taking home.

A gatefold brochure gives prospective guests and owners something tangible to explore, with the same visual language they meet online.

01 / 03
FLOATHOUZZ floating homes beneath a sunlit autumn hillside, photographed by Meredith Frye
A place with personality.
Friends waving from a boat beside FLOATHOUZZ, photographed by Meredith Frye
Good company. On the water.
Morning mist over Lake Cumberland, photographed by Meredith Frye
A little room to breathe.
Sun setting over Lake Cumberland, photographed by Meredith Frye
An impression that stays.
FLOATHOUZZ / CREATIVE PARTNERSHIP BRAND · PRINT · LARGE FORMAT

ONE BRAND. Endless POSSIBILITIES.

A place with personality.

01 / 04 Scroll to explore · Photography by Meredith Frye
Explore FLOATHOUZZ ↗

GOOD
COMPANY.
For the long run.

A clearer brand. A better website. A creative partner for what comes next. Start with the support your business needs; we’ll shape the direction together.

YOUR NEXT CHAPTER

A new
brand.
A better
website.
What’s next?

Every project scoped before work begins. Compare the options and full terms ↗

A POINT OF VIEW. A PERSONALITY. A PRESENCE.

Made you look.
Now we’re listening.
Let’s get people talking.

Good design catches the eye. Good questions uncover what matters. Together, we give your brand something worth talking about.

Illustrated portrait of Shirer Burkett
FOUNDER-LED.
COLLABORATIVELY MINDED.
FOUNDER & CREATIVE DIRECTOR

A small studio.
A big imagination.

Hi, I’m Shirer.

I bring 20+ years in U.S. and UK design and marketing, including Global in London and iHeartMedia.

I stay close to every project, from the first conversation to the finishing touches, bringing in trusted collaborators when the work calls for them.

You bring the ambition. We’ll bring the direction.

A little room to play ↗

BASED IN KENTUCKY.
Working everywhere.

Somerset is home. Our outlook travels—from Lexington and Louisville to Cincinnati, Nashville and beyond. Clear briefs and shared reviews keep the work connected wherever you are.

A WORLD OF POSSIBILITIES.
LOCAL ROOTS.
OPEN POSSIBILITIES.
BEFORE WE TALK

A little clarity.

I’m not sure what I need. Where do we start?

Start with a conversation about your business, what feels stuck and where you want to go. We’ll help you work out the next step and agree the scope before any work begins.

Can you improve what I already have?

Yes. We start by looking at what’s working and what needs attention. That might mean refining your identity, improving your website or bringing your existing materials together. We’ll recommend what to keep and what to change.

What should I budget?

It depends on the work. Brand identity projects start at $2,500, ongoing creative partnerships at $1,750/month, and websites at $2,500 setup plus $250/month. Minimum commitments and scope vary. Compare the offers and full terms ↗

What happens after my website launches?

We manage hosting, technical upkeep and agreed updates so your website stays current. Your proposal sets out the care included; larger additions are scoped and quoted separately.

Can you work with my existing team?

Yes. We can work alongside your in-house team or existing partners, adding creative direction or specialist design support. We agree responsibilities, approvals and how we’ll work together at the outset.

LET’S MAKE
IT SUPERFAB.

Bring us the problem. We’ll find the idea.

Free 20-minute intro call. Tell Shirer about your project, see whether we’re a good fit and agree the next step. Choose an available time using the booking link below. This is an introduction, not a strategy session.

Book your free 20-minute intro ↗

Want focused advice and written priorities? Explore the paid 90-minute Clarity Session — $650.

Your details are used to respond to your inquiry. Privacy notice.

Project story

SELECTED WORK / A CAREER IN CURIOSITY

The whole picture.